The Challenge

Reinventing the brick-and-mortar bookstore

As the biggest state-owned bookstore chain in China, Xinhua has a strong physical presence across the country. In the digital age, the reader has plenty of reading platforms and mediums to choose from and as a consequence, the brick-and-mortar bookstores need to understand the ever-changing user demand to increase the user retention rate and market share while taking advantage of its strong brand identity.

The proposal is written in Chinese. Please feel free to check the documentation if interested.

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iPhone Interactive Prototype